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Advertising consultants may argue that the marketing statistics actually make the NASCAR project worthwhile, that it’s great “bang for the buck” in getting the Army slogan in front of millions of young auto fans salivating at the masculine thrill of modern sport…
That being said, when a smart, young high school student from Connecticut is considering enlistment, what sort of “ad placement” do homeless veterans on his neighborhood block present? What does that high school student think when he sees veterans unemployed or without health insurance?
The Budget Ax: Why Homeless Veterans but Not NASCAR [Advertising]? http://www.time.com/time/nation/article/0,8599,2064039,00.html#ixzz1JXSpJEyL what i like about this piece is that it doesn’t cry too much about what’s right and wrong, and it points out the stupidity of spending money on ads while simultaneously competing against yourself by creating small monuments to the fact what you’re selling can destroy the life of anyone who buys in. fuck the politics- from a marketing standpoint, this is how you fuck up brand-building.